I’ve just completed a book study on Made to Stick by Chip Heath and Dan Heath which is a good read.
In the book Made to Stick, the Heath brothers share six key attributes: Simplicity, Unexpectedness, Concreteness, Credibility, Emotions, and Stories – SUCCESs for presenting content in such a way that others will remember it. Whether you work with students, teachers, community members or all of the above, these strategies can help you to more effectively share your ideas and core content for long term understanding.
I have embedded the videos for all of you to get a taste of it. It takes a while to load so please be patient.
Introduction and Simple
Unexpected and Concrete
Credible and Emotional
Stories & Conclusion